Saturday, 13 maja | 18:00 | screen Warszawa
Should we be worried about our digital footprint?
Debate following the screening of MADE TO MEASURE dir. Hans Block, Moritz Riesewieck, Cosima Terrasse
In Polish
Partner: WSB Merito University Gdynia
An experiment, an interactive project and a film all in one. Is it possible to reconstruct a human based on their five-year history of activity on Google? Is it possible to create a doppelganger who does not know the "original", but knows their conscious and unconscious online activities? The film/social project attempts to recreate a person in detail down to their personality and psychological profile. The effect is devastating. Throughout the film we observe reactions of the person who is being reconstructed. The project illustrates how even a small amount of data on the web is enough to identify needs, interests, opinions and personal characteristics. On this basis, companies can create comprehensive profiles of their clients that allow them to conduct effective marketing communication, or to go even further, manipulate us. The film, the subject of which is relevant to all of us, will be an opportunity to debate our own self awareness when it comes to online activity. Do we realise how many digital footprints we leave behind? Should we be careful about the traces left behind?
Guests:
Experts from the WSB Merito University Gdynia, PhD Artur Kozlowski, professor at WSB and PhD Artur Ziolkowski, professor at WSB along with a special guest Joanna Murzyn. She is an initiator of the Digital Ecology Institute, which specialises in digital-ecological audits, measurements, optimization of digital products in terms of reducing their emissions as well as in sustainable and ethical digitization consulting.
Moderator:
Łukasz Murawski – social psychologist associated with branding from the beginning of his professional career. He conducts workshops and trainings in both Polish and English. He teaches Psychology of Marketing and Advertising at WSB Merito University. He advises startups in business incubators and is a regular contributor at some of the most important Polish marketing magazines.
